emotional is great, but when your policies are wrong, that's not necessarily a solution. >> joe, how important is it at this stage of the campaign, to even bother trying to make him look likable? is this an important strategy or not? >> well it's a very important strategy. i mean after the strong debate performance earlier this week, a lot of people are taking a second look at mitt romney and there are lots of undecideds left out there and he's got to win them, especially in all the swing states. >> a lot of undecides left, is that accurate? >> in a close campaign, two decides, if they change your mind and come for you, are plenty. you don't want to take any vote for granted and leave any on the table in what's going to be a close election. it's important for mitt romney to let people see who he is. just like with the debate, it's style that matters. as well as substance. and the ability to make your case and to make it in a convincing and caring and compassionate way. >> chris, the point that chris that you just raised about going into the town hall format, maybe using this to softe